brazen sms charging

Its fairly obvious for anyone who thinks about it for a while that SMS is appalling bad value per-byte compared to IP or voice over the same system.

But Orange UK really made me laugh/cry with the brazen way in which they juxtaposed two menu options to make it so clear:

To buy 50 UK SMSes valid for a day for 1 pound, press 1.
 To buy 50 Mb of data valid for a day for 1 pound, press 2.

Yes, 1 UK SMS == 1 Mb of internet data.

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